Top 10 Web Marketing Trends of 2010: Trend # 3 - Email Marketing

April 21, 2010 - How are you reaching customers?

Many consumers consider e-mail to be their main form of communication, so it only makes sense that e-mail marketing is a trend that's not going away any time soon.

10 - weeks : 10 - trends

In our third week of a 10-week review of what "they" say you should be doing on the Internet, it's already becoming apparent that using the Internet for Web Marketing is a lot about getting noticed and staying front of customers.

- 10 Internet Marketing Trends
- Why you should be participating, and
- How DMWebZing can help you make the most of each area

We can't say it enough: It's not so much about what you are doing differently this year, but where you should be doing it that may make all the difference in 2010.

Are you taking full advantage of your online presence?

Week in and week out, we continue remind you that Internet marketing can be complex and often uncharted territory to many. DMWebZing has successfully launched all of these trends for clients in the past year, so we encourage you to join us each week during this 10-week series to learn more.

From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009

Trend # 3: E-mail Marketing
Entrepreneur.com Advice: INVEST
DMWebZing Says: AGREE

This just seems like a no-brainer to the DMWebZing team. Whether you are maintaining e-mail blasts yourself or using a service to help you, the cost and investment to e-mail marketing is relatively low.

And while e-mail marketing has been actively used by many companies for years, there's no time like the present to get involved if your company isn't currently participating. From e-newsletters offering news and updates to coupons, discounts and special offers, e-mail is a great way to get in touch and stay in touch with your customers.

Is your e-mail list working for you?

Many companies spend years collecting email addresses and putting them in to a database. And, e-mail tools and services such as Constant Contact and Attain Response are making it easier for business owners to maintain their email lists and keep track of what they're, to whom e-mails are being sent to, and who is responding to them.

Just having an e-mail list and having an "effective" e-mail list may be the difference between sending e-mails with a purpose of publishing your thoughts and opinions and sending e-mails that will attract repeat customers, nurture leads in to referrals, educate consumers and generate new business.

Are you contacting the right people or just contacting people? Investing in an e-mail list may increase the probability your campaign is successful.

Fees for e-mail services and lists vary. But, if you aren't already using an e-mail service, we encourage you to take some time to research the different options available today. While one service may be working great for a friend or colleague, another service may be better in satisfying the specific goals of your e-mail marketing plan.

Are you weeding out the bad seeds of your email campaign?

Like so many other trends we will be investigating, including Social Network Marketing (next week) and Blogging (week 5), a lot of your investment may be in the time you spend cultivating your campaign. But like a well kept garden, if you don't weed out the bad e-mail addresses frequently, you may be maintaining a list that is doing damage or tracking erroneous statistics rather than providing success to your campaign.

It's worth noting that Entrepreneur.com states that 1/3 of consumers changed at least one of their e-mail addresses in 2009. Due to job changes and other economic factors, this is a good reminder to be mindful of current situations as you sift through your e-mail list for accurate and reliable sources. Size does not necessarily matter if your list is inaccurate, incomplete, contains old e-mail addresses or is targeting companies and people who are not relevant to your campaign.

How can DMWebZing help?

Step 1: Invest in a email service that will do the work for you

E-mail Marketing is one of those marketing avenues that your investment will probably be more in the time rather than in the money you actually spend.

If time is a high cost you can't or aren't willing to invest in, the DMWebZing team actively launches email campaigns and blogs several times each month for clients just like you!

DMWebZing can even help craft your campaign copy, choose the right e-mail service to support your campaign needs and see your entries are sent on-time and regularly throughout the year.

>> Contact us today to learn more

Step 2: If pictures are worth a million words... video is worth?

E-mails are great ways to stay in touch with clients. But can you imagine the impact your spoken word can have over a written message? Add a video message to your e-mail or blog entry!

Whether personalized to an individual recipient or a message that translates an entire user group or industry, CityZing.biz is a wonderful way to develop professional video at a fraction of a cost of most video production companies.

Video can be embedded anywhere, making your investment of one video work across several Internet channels including e-mail campaigns.

>> Click hear to learn more about video

DMWebZing - Put some ZING in your website

To learn more about E-Mail Marketing and how we can help you make the most of your next e-mail blast, call or visit us online at DMWebZing.com. If it's on the web, it's web design... it's what we do and we can help you too!

DMWebZingTeam
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, AZ 85705
phone: (520) 229-8730
email: sales@dmnsys.com
online: www.DMWebZing.com

Coming up next time:
Week Three: Trend # 4 - Social Network Marketing

We love the impact that Social Network Marketing can have on businesses of all sizes. Are you on Facebook, MySpace, Linked In or Twitter yet? Learn more next week!

Previously on DMWebZing:
Week One: Trend # 1 - Search Engine Optimization

Week Two: Trend # 2 - Paid Search

Top 10 Web Marketing Trends of 2010: Trend # 2 - Paid Searches

April 14, 2010 - Want to be on top... of search results?

It's what everyone wants... business owners of all shapes and sizes... to be #1 on search results when consumers hit the Internet seeking what you have to sell, offer or provide. And we're sure you are no different. We don't know a business owner who doesn't want to grow and gain exposure of their company, product or services.

10 - weeks: 10 - trends

As our journey continues, we are in week two of our 10-week review of what "they" say you should be doing on the Internet to get a competitive edge in 2010.

- 10 Internet Marketing Trends
- Why you should be participating, and
- How DMWebZing can help you make the most of each area

Remember: It's not so much about what you are doing differently this year, but where you should be doing it that may make all the difference in 2010.

Let's explore!

Week in and week out, we will remind you that Internet marketing can be complex and often uncharted territory to many. Are you taking full advantage of your online presence? DMWebZing has successfully launched all of these trends for clients in the past year, so we encourage you to join us each week during this 10-week series to learn more.

From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009

Trend # 2: Paid Searches
Entrepreneur.com Advice: INVEST
DMWebZing Says: AGREE

Google is the one site we get the most inquiries about. Clients just want to know: "how can I be at the top of Google?" In a nutshell, the short answer is time and money. But much like the lottery, you have to play order to be eligible to win.

With the evolution of Paid Searches, Google is no longer alone in their offer of paid advertising, cost-per-click (CPC), AdWords, AdSense, banner ads, impressions, price-per-click (PPC)... you name it... someone seems to be doing it these days. Online paid advertising opportunities seem to be everywhere.

Paid Searches are not new

People will continue to click on ads and use search engines to gather information. As Entepreneur.com points out, paid searches are not revolutionary - and no on anticipates people to stop using keywords for Internet searching anytime soon.

But there are more places where paid searches can be effective - Google is not the only gamer out there anymore. Your local television station offers banners ads and paid advertising opportunities on their websites, as do local charities, youth groups and more. In fact, Facebook recently jumped ahead of Google as the #1 website for Internet Traffic. And while their paid search capabilities may not have the years of statistics to back their performance like Google, people are jumping on board with fantastic results.

Interested in doing business with Seniors?

Can your CPC campaign target market people of specific age, demographic or professional status? One of Facebook's largest growing demographic group is the 55+ market and they are not alone. More and more seniors are using the Internet in ways most marketers didn't ever forecast. Many are retired and in order to easily communicate with family, friends and relatives - including their grandchildren - many seniors are turning to Social Networking sites in droves.

With Social Networking sites gaining popularity, sites like Facebook may be a great alternative for your Paid Search Campaign. Because they gather personal profile information, many of these sites can utilize that information to better ensure placement of your ad in front of people who are more likely to use your product or service.

Even Twitter just announced they are starting paid advertising too!

But... we will talk more about Social Network
Marketing in week four - stay tuned!

In the meantime, you need to not just investigate and stick your big toe in the waters of Paid Searches, you need to invest and hire a consultant, like DMWebZing who will apply their expertise to your ads and keyword selection.

Cost-per-click campaigns are not for the faint of heart. They take time, money and patience. And like Search Engine Optimization, they do not necessarily have positive results overnight. They can... but results may not be typical for all users.

How can DMWebZing help?

Step 1: Landing pages are essential to a great campaign

Take the guess work out of a Paid Search campaign by hiring an expert like DMWebZing to make campaign decisions for you.

We will develop your ads, set-up your account, select keywords fitting to your business or and build effective landing pages for your campaign.

Once someone clicks on your online ad, you have 20 - 30 seconds to impress them in to making a critical decision. Will they go further in to your site and contact you to do business or will they simply click that big X in the corner? If they leave, it's likely you will never get that opportunity to be in front of them again. Are you willing to leave that to chance?

A custom designed campaign ensures your message is in front of the user from the moment they reach your site. Don't be like others who take the yellow pages approach of listing everything they do on one page. You do not want to lead users to wonder if you are a jack of all trades but master of none.

>> Contact us today to learn more

Step 2: Are you "talking" directly to consumers?

As an online business directory, CityZing.biz is a wonderful Internet tool to getting your business noticed online and naturally through search engine results. But did you know we also offer professional video services that will make your message truly come alive on your website or landing page?

Many business owners are confident in their ability to sell their products and services to anyone that walks in their door. What if you could get in front of every customer who wants to do business with you online too? With video you can! And using CityZing.biz for your video production is a cost-effective, local solution to making magic on your website.

And coming soon to CityZing.biz: Video Blogging

>> Click hear to learn more about video

We can help develop a new website, online marketing plan or enhance your existing online presence!

DMWebZing - Put some ZING in your website

To learn more about Paid Searches, call or visit us online at DMWebZing.com

DMWebZingTeam
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, AZ 85705
phone: (520) 229-8730
email: sales@dmnsys.com
online: www.DMWebZing.com

Coming up next time:
Week Three: Trend # 3 - Email Marketing

Learn more about making effective use of an E-mail Marketing Campaign and the many tools, such as Constant Contact, that can help make it easier on you!

Previously on DMWebZing:
Week One: Trend # 1 - Search Engine Optimization

Top 10 Web Marketing Trends of 2010: Trend # 1 - Seach Engine Optimization

April 7, 2010 - Industry Confirmation of a Good Idea (or two)

So you have a website. You were confident in your ability to design a website or have a web designer to develop a website for you. You are on your way to success! Right? Ehhh... maybe.

What many business owners don't truly embrace is that web design is just one piece of the marketing puzzle. It takes involvement across several channels to not only gain online credibility but to also get noticed. Having a website is just step one.

Found online: a recent article on Entrepreneur.com confirming what the DMWebZing Team has always believed to be true: Web Marketing was growing at an amazing rate and it is not going away any time soon.

Not involved in Internet Marketing?

You should be!

So says Entrepeneur.com in their recent article:

10 Web Marketing Trends for 2010.

Reading their article put huge smile on our faces, knowing that we help clients utilizing all 10 of these areas. We believe our DMWebZing product line not only stands above our competition but provides business owners, just like you, a competitive edge in your industry as well.

Internet Marketing can be complex and often uncharted territory. It's no longer just about "being" online it's about taking full advantage of your online presence. DMWebZing has successfully launched all of these trends for clients in the past year!

10 - weeks : 10 - trends

And so it begins, a 10-week review of what "they" say you should be doing on the Internet to get a competitive edge in 2010.

- 10 Internet Marketing trends that your competitors are launching
- Why you should be participating, and
- How DMWebZing can help you make the most of each area

Join us as we set sail on a 10-week adventure, not to the unknown - but maybe to the not yet known part of your marketing plan. It's not so much about what you are doing but where you should be doing it that may make all the difference in 2010.

From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009

Trend # 1: Search Engine Optimization
Entrepreneur.com Advice: TEST
DMWebZing Says: AGREE

Consumers have already become more demanding with the Internet and in particular, the search results they receive. Never before, has the Internet seen such a savvy group of people, worldwide: using, searching, relying on and depending upon the content it holds.

The answer here is simple - if you haven't optimized your website and/or begun utilizing Search Engine Optimization tools, tips and tricks to gain exposure of your online presence - well, you should be.

SEO is not a quick fix to increasing business.

While Entrepeneur.com discusses the growing need for more personalized results, DMWebZing contends that SEO does not happen overnight. It takes an effort in dollars and time to get the best results.

While many people enjoy the immediate gratification and inexpensive cost of DIY websites tools, patient SEO is the only way for your website to be consistently and regularly found. With nearly 200 million websites on the Internet, you are simply a star in this world wide galaxy... one small fish in the giant pond... if you aren't "investing" in your Search Engine Optimization.

Effective Search Engine Optimization can be costly and time consuming, but what it is NOT is a quick fix. You know your business better than anyone. You know your market. You know your competition. What are the buzz words consumers & clients are searching to find services just like yours?

Many companies promise you top billing on Google, but is it using a keyword that is completely relevant to your product AND relevant among people you want to do business with? Congratulations! You may be at the top of Google for a keyword that no one is even searching let alone your best customers!

It's well worth a budget to hire a consultant like the DMWebZing Team to help you evaluate the tools of the trade and test the search results your industry is getting. If driving traffic in your doors in 2010 means stepping up your online marketing efforts, you must ensure people can find you when they go searching for you.

How can DMWebZing help?

Step 1: Website Check-up and SEO Analysis

This is a great way to get an expert opinion about your industry with real tips on how to improve your website and get search engines finding you. Even if you (or a friend - cough cough) has built your website, DMWebZing can offer advice on what you can do to enhance your online presence and take steps to optimizing your website.

Starting a just $ 149.99, DMWebZing will do a keyword analysis of your current site and industry then offer a plan for attracting more business. We can even provide you a detailed list of website recommendations and SEO insight for you to do yourself. Ask us how!

>> Contact Us Today to learn more!

Step 2: Get Listed on CityZing.biz

CityZing.biz is a wonderful tool to getting your business noticed and driving traffic to your website. As an online business directory, CityZing.biz offers Tucson businesses a unique way to get in front of your customers.

CityZing.biz - Where people talk about local businesses is more than just a tag line, it's a way to do business. Seriously... if word-of-mouth referral is a proven way to do business in person, why shouldn't it happen the same way online?

The only Video Business Directory of it's kind, CityZing.biz is already providing positive search results on Google within our business categories as well as the individual business names themselves. And best of all, a CityZing.biz business listing is FREE. Get listed today!

>> Click here to get listed on CityZing.biz

DMWebZing - Put some ZING in your website.

We can help develop and/or enhance your online presence!

>> Click here to watch founder Mike Liskow talk about how DMWebZing can help you and your company!

To learn more about Search Engine Optimization, call or visit us online at DMWebZing.com.

We look forward to helping you gain online exposure in 2010.

DMWebZing Team
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, Arizona 85705
(520) 229-8730
email: sales@dmnsys.com
www.DMWebZing.com

Coming up next time:

Week Two: Trend # 2 - Paid Search

Learn more about Google AdWords and other Cost Per Click advertising available on the Internet.