Top 10 Web Marketing Trends of 2010: Trend # 2 - Paid Searches
April 14, 2010 - Want to be on top... of search results?
It's what everyone wants... business owners of all shapes and sizes... to be #1 on search results when consumers hit the Internet seeking what you have to sell, offer or provide. And we're sure you are no different. We don't know a business owner who doesn't want to grow and gain exposure of their company, product or services.
10 - weeks: 10 - trends
As our journey continues, we are in week two of our 10-week review of what "they" say you should be doing on the Internet to get a competitive edge in 2010.
- 10 Internet Marketing Trends
- Why you should be participating, and
- How DMWebZing can help you make the most of each area
Remember: It's not so much about what you are doing differently this year, but where you should be doing it that may make all the difference in 2010.
Let's explore!
Week in and week out, we will remind you that Internet marketing can be complex and often uncharted territory to many. Are you taking full advantage of your online presence? DMWebZing has successfully launched all of these trends for clients in the past year, so we encourage you to join us each week during this 10-week series to learn more.
From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009
Trend # 2: Paid Searches
Entrepreneur.com Advice: INVEST
DMWebZing Says: AGREE
Google is the one site we get the most inquiries about. Clients just want to know: "how can I be at the top of Google?" In a nutshell, the short answer is time and money. But much like the lottery, you have to play order to be eligible to win.
With the evolution of Paid Searches, Google is no longer alone in their offer of paid advertising, cost-per-click (CPC), AdWords, AdSense, banner ads, impressions, price-per-click (PPC)... you name it... someone seems to be doing it these days. Online paid advertising opportunities seem to be everywhere.
Paid Searches are not new
People will continue to click on ads and use search engines to gather information. As Entepreneur.com points out, paid searches are not revolutionary - and no on anticipates people to stop using keywords for Internet searching anytime soon.
But there are more places where paid searches can be effective - Google is not the only gamer out there anymore. Your local television station offers banners ads and paid advertising opportunities on their websites, as do local charities, youth groups and more. In fact, Facebook recently jumped ahead of Google as the #1 website for Internet Traffic. And while their paid search capabilities may not have the years of statistics to back their performance like Google, people are jumping on board with fantastic results.
Interested in doing business with Seniors?
Can your CPC campaign target market people of specific age, demographic or professional status? One of Facebook's largest growing demographic group is the 55+ market and they are not alone. More and more seniors are using the Internet in ways most marketers didn't ever forecast. Many are retired and in order to easily communicate with family, friends and relatives - including their grandchildren - many seniors are turning to Social Networking sites in droves.
With Social Networking sites gaining popularity, sites like Facebook may be a great alternative for your Paid Search Campaign. Because they gather personal profile information, many of these sites can utilize that information to better ensure placement of your ad in front of people who are more likely to use your product or service.
Even Twitter just announced they are starting paid advertising too!
In the meantime, you need to not just investigate and stick your big toe in the waters of Paid Searches, you need to invest and hire a consultant, like DMWebZing who will apply their expertise to your ads and keyword selection.
Cost-per-click campaigns are not for the faint of heart. They take time, money and patience. And like Search Engine Optimization, they do not necessarily have positive results overnight. They can... but results may not be typical for all users.
How can DMWebZing help?
Step 1: Landing pages are essential to a great campaign
Take the guess work out of a Paid Search campaign by hiring an expert like DMWebZing to make campaign decisions for you.
We will develop your ads, set-up your account, select keywords fitting to your business or and build effective landing pages for your campaign.
Once someone clicks on your online ad, you have 20 - 30 seconds to impress them in to making a critical decision. Will they go further in to your site and contact you to do business or will they simply click that big X in the corner? If they leave, it's likely you will never get that opportunity to be in front of them again. Are you willing to leave that to chance?
A custom designed campaign ensures your message is in front of the user from the moment they reach your site. Don't be like others who take the yellow pages approach of listing everything they do on one page. You do not want to lead users to wonder if you are a jack of all trades but master of none.
DMWebZingTeam
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, AZ 85705
phone: (520) 229-8730
email: sales@dmnsys.com
online: www.DMWebZing.com
Coming up next time:
Week Three: Trend # 3 - Email Marketing
Learn more about making effective use of an E-mail Marketing Campaign and the many tools, such as Constant Contact, that can help make it easier on you!
Previously on DMWebZing:
Week One: Trend # 1 - Search Engine Optimization
It's what everyone wants... business owners of all shapes and sizes... to be #1 on search results when consumers hit the Internet seeking what you have to sell, offer or provide. And we're sure you are no different. We don't know a business owner who doesn't want to grow and gain exposure of their company, product or services.
10 - weeks: 10 - trends
As our journey continues, we are in week two of our 10-week review of what "they" say you should be doing on the Internet to get a competitive edge in 2010.
- 10 Internet Marketing Trends
- Why you should be participating, and
- How DMWebZing can help you make the most of each area
Remember: It's not so much about what you are doing differently this year, but where you should be doing it that may make all the difference in 2010.
Let's explore!
Week in and week out, we will remind you that Internet marketing can be complex and often uncharted territory to many. Are you taking full advantage of your online presence? DMWebZing has successfully launched all of these trends for clients in the past year, so we encourage you to join us each week during this 10-week series to learn more.
From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009
Trend # 2: Paid Searches
Entrepreneur.com Advice: INVEST
DMWebZing Says: AGREE
Google is the one site we get the most inquiries about. Clients just want to know: "how can I be at the top of Google?" In a nutshell, the short answer is time and money. But much like the lottery, you have to play order to be eligible to win.
With the evolution of Paid Searches, Google is no longer alone in their offer of paid advertising, cost-per-click (CPC), AdWords, AdSense, banner ads, impressions, price-per-click (PPC)... you name it... someone seems to be doing it these days. Online paid advertising opportunities seem to be everywhere.
Paid Searches are not new
People will continue to click on ads and use search engines to gather information. As Entepreneur.com points out, paid searches are not revolutionary - and no on anticipates people to stop using keywords for Internet searching anytime soon.
But there are more places where paid searches can be effective - Google is not the only gamer out there anymore. Your local television station offers banners ads and paid advertising opportunities on their websites, as do local charities, youth groups and more. In fact, Facebook recently jumped ahead of Google as the #1 website for Internet Traffic. And while their paid search capabilities may not have the years of statistics to back their performance like Google, people are jumping on board with fantastic results.
Interested in doing business with Seniors?
Can your CPC campaign target market people of specific age, demographic or professional status? One of Facebook's largest growing demographic group is the 55+ market and they are not alone. More and more seniors are using the Internet in ways most marketers didn't ever forecast. Many are retired and in order to easily communicate with family, friends and relatives - including their grandchildren - many seniors are turning to Social Networking sites in droves.
With Social Networking sites gaining popularity, sites like Facebook may be a great alternative for your Paid Search Campaign. Because they gather personal profile information, many of these sites can utilize that information to better ensure placement of your ad in front of people who are more likely to use your product or service.
Even Twitter just announced they are starting paid advertising too!
But... we will talk more about Social Network
Marketing in week four - stay tuned!
Marketing in week four - stay tuned!
In the meantime, you need to not just investigate and stick your big toe in the waters of Paid Searches, you need to invest and hire a consultant, like DMWebZing who will apply their expertise to your ads and keyword selection.
Cost-per-click campaigns are not for the faint of heart. They take time, money and patience. And like Search Engine Optimization, they do not necessarily have positive results overnight. They can... but results may not be typical for all users.
How can DMWebZing help?
Step 1: Landing pages are essential to a great campaign
Take the guess work out of a Paid Search campaign by hiring an expert like DMWebZing to make campaign decisions for you.We will develop your ads, set-up your account, select keywords fitting to your business or and build effective landing pages for your campaign.
Once someone clicks on your online ad, you have 20 - 30 seconds to impress them in to making a critical decision. Will they go further in to your site and contact you to do business or will they simply click that big X in the corner? If they leave, it's likely you will never get that opportunity to be in front of them again. Are you willing to leave that to chance?
A custom designed campaign ensures your message is in front of the user from the moment they reach your site. Don't be like others who take the yellow pages approach of listing everything they do on one page. You do not want to lead users to wonder if you are a jack of all trades but master of none.
>> Contact us today to learn more
Step 2: Are you "talking" directly to consumers?
As an online business directory, CityZing.biz is a wonderful Internet tool to getting your business noticed online and naturally through search engine results. But did you know we also offer professional video services that will make your message truly come alive on your website or landing page?
Many business owners are confident in their ability to sell their products and services to anyone that walks in their door. What if you could get in front of every customer who wants to do business with you online too? With video you can! And using CityZing.biz for your video production is a cost-effective, local solution to making magic on your website.
Step 2: Are you "talking" directly to consumers?
As an online business directory, CityZing.biz is a wonderful Internet tool to getting your business noticed online and naturally through search engine results. But did you know we also offer professional video services that will make your message truly come alive on your website or landing page?Many business owners are confident in their ability to sell their products and services to anyone that walks in their door. What if you could get in front of every customer who wants to do business with you online too? With video you can! And using CityZing.biz for your video production is a cost-effective, local solution to making magic on your website.
And coming soon to CityZing.biz: Video Blogging
>> Click hear to learn more about video
DMWebZing - Put some ZING in your website
To learn more about Paid Searches, call or visit us online at DMWebZing.com
We can help develop a new website, online marketing plan or enhance your existing online presence!
DMWebZing - Put some ZING in your website
To learn more about Paid Searches, call or visit us online at DMWebZing.com
DMWebZingTeam
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, AZ 85705
phone: (520) 229-8730
email: sales@dmnsys.com
online: www.DMWebZing.com
Coming up next time:
Week Three: Trend # 3 - Email Marketing
Learn more about making effective use of an E-mail Marketing Campaign and the many tools, such as Constant Contact, that can help make it easier on you!
Previously on DMWebZing:
Week One: Trend # 1 - Search Engine Optimization
Labels: Business Directory, CityZing, CPC, Facebook, Full Service Tucson Web Design Company, Paid Searches, PPC, Search Engine Optimization, Web Trends of 2010, Web Video, Webmercials, Website Redesign
posted by D'Mention Systems, LLC at
4/15/2010 09:47:00 AM
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