Top 10 Web Marketing Trends of 2010: Trend # 3 - Email Marketing

April 21, 2010 - How are you reaching customers?

Many consumers consider e-mail to be their main form of communication, so it only makes sense that e-mail marketing is a trend that's not going away any time soon.

10 - weeks : 10 - trends

In our third week of a 10-week review of what "they" say you should be doing on the Internet, it's already becoming apparent that using the Internet for Web Marketing is a lot about getting noticed and staying front of customers.

- 10 Internet Marketing Trends
- Why you should be participating, and
- How DMWebZing can help you make the most of each area

We can't say it enough: It's not so much about what you are doing differently this year, but where you should be doing it that may make all the difference in 2010.

Are you taking full advantage of your online presence?

Week in and week out, we continue remind you that Internet marketing can be complex and often uncharted territory to many. DMWebZing has successfully launched all of these trends for clients in the past year, so we encourage you to join us each week during this 10-week series to learn more.

From Entrepreneur.com: 10 Web Marketing Trends for 2010
Where to invest, what to test, and which deserve a rest
By John Arnold - December 24, 2009

Trend # 3: E-mail Marketing
Entrepreneur.com Advice: INVEST
DMWebZing Says: AGREE

This just seems like a no-brainer to the DMWebZing team. Whether you are maintaining e-mail blasts yourself or using a service to help you, the cost and investment to e-mail marketing is relatively low.

And while e-mail marketing has been actively used by many companies for years, there's no time like the present to get involved if your company isn't currently participating. From e-newsletters offering news and updates to coupons, discounts and special offers, e-mail is a great way to get in touch and stay in touch with your customers.

Is your e-mail list working for you?

Many companies spend years collecting email addresses and putting them in to a database. And, e-mail tools and services such as Constant Contact and Attain Response are making it easier for business owners to maintain their email lists and keep track of what they're, to whom e-mails are being sent to, and who is responding to them.

Just having an e-mail list and having an "effective" e-mail list may be the difference between sending e-mails with a purpose of publishing your thoughts and opinions and sending e-mails that will attract repeat customers, nurture leads in to referrals, educate consumers and generate new business.

Are you contacting the right people or just contacting people? Investing in an e-mail list may increase the probability your campaign is successful.

Fees for e-mail services and lists vary. But, if you aren't already using an e-mail service, we encourage you to take some time to research the different options available today. While one service may be working great for a friend or colleague, another service may be better in satisfying the specific goals of your e-mail marketing plan.

Are you weeding out the bad seeds of your email campaign?

Like so many other trends we will be investigating, including Social Network Marketing (next week) and Blogging (week 5), a lot of your investment may be in the time you spend cultivating your campaign. But like a well kept garden, if you don't weed out the bad e-mail addresses frequently, you may be maintaining a list that is doing damage or tracking erroneous statistics rather than providing success to your campaign.

It's worth noting that Entrepreneur.com states that 1/3 of consumers changed at least one of their e-mail addresses in 2009. Due to job changes and other economic factors, this is a good reminder to be mindful of current situations as you sift through your e-mail list for accurate and reliable sources. Size does not necessarily matter if your list is inaccurate, incomplete, contains old e-mail addresses or is targeting companies and people who are not relevant to your campaign.

How can DMWebZing help?

Step 1: Invest in a email service that will do the work for you

E-mail Marketing is one of those marketing avenues that your investment will probably be more in the time rather than in the money you actually spend.

If time is a high cost you can't or aren't willing to invest in, the DMWebZing team actively launches email campaigns and blogs several times each month for clients just like you!

DMWebZing can even help craft your campaign copy, choose the right e-mail service to support your campaign needs and see your entries are sent on-time and regularly throughout the year.

>> Contact us today to learn more

Step 2: If pictures are worth a million words... video is worth?

E-mails are great ways to stay in touch with clients. But can you imagine the impact your spoken word can have over a written message? Add a video message to your e-mail or blog entry!

Whether personalized to an individual recipient or a message that translates an entire user group or industry, CityZing.biz is a wonderful way to develop professional video at a fraction of a cost of most video production companies.

Video can be embedded anywhere, making your investment of one video work across several Internet channels including e-mail campaigns.

>> Click hear to learn more about video

DMWebZing - Put some ZING in your website

To learn more about E-Mail Marketing and how we can help you make the most of your next e-mail blast, call or visit us online at DMWebZing.com. If it's on the web, it's web design... it's what we do and we can help you too!

DMWebZingTeam
D'Mention Systems
1690 North Stone Avenue - Suite 212
Tucson, AZ 85705
phone: (520) 229-8730
email: sales@dmnsys.com
online: www.DMWebZing.com

Coming up next time:
Week Three: Trend # 4 - Social Network Marketing

We love the impact that Social Network Marketing can have on businesses of all sizes. Are you on Facebook, MySpace, Linked In or Twitter yet? Learn more next week!

Previously on DMWebZing:
Week One: Trend # 1 - Search Engine Optimization

Week Two: Trend # 2 - Paid Search